Interview with Lucy Bradshaw

Spore producer Lucy Bradshaw was interviewed by VentureBeat - it’s an interesting interview spanning a whole slew of topics, from selling their original idea to Spore’s upcoming launch. Read the interview here. The following is a short snippet:

VB: Did Will have any trouble selling you on the idea?

LB: I thought it was an amazing idea. I thought it was important to put top people like Ocean Quigley, Andrew Willmott, Chris Hecker and others [on the project] so that we could make a believer out of Will himself. He was never quite sure he could pull this off. When I started on the project, I thought we would have much simpler games around each one of the stages. To realize the depth of creativity, we had to go deeper. We got in there and realized we had to go deeper than we originally thought.